digital, marketing, search

Digital Marketing Strategy

Digital Marketing Strategy is a process in which you use the various digital technologies to promote a product or services of business online.

Digital Marketing is also called inbound marketing.

Outbound marketing is called interruption marketing like Telemarketing, Billboards, Emails without consent etc which interrupt a person who is doing some other activity.

Inbound marketing is more focussed on creating an experience and trust for your potential customer.

success, seo, business

How Does Digital Marketing Strategy Work?

The primary focus is to get the potential customer to visit your website. This is through increase in website traffic through content on your site (blog), SEO. PPC Ads and also Social Media engagements.

Then the potential visitor or lead is enticed to become a tangible and measurable lead by nurturing him/her to share their email for an irresistible offer on your website through downloadable content or video.

Leads which do not convert to sales are no good. At Hearts Media, we empower the sales team with tools and data to help them to close a sale.

Methods of Digital Marketing

Here are some of the methods we employ

  1. Website design for U/I ,U/X and SEO
  2. Landing Page testing
  3. Content Marketing (Blogging +Article)
  4. SEO
  5. PPC
  6. Content for Download (pdf, eBook, videos training)
  7. Webinars
  8. Social Media Marketing
  9. Email Marketing
  10. Link building strategy
  11. Marketing Automation

Structure of Digital Marketing Strategy

This program is on a monthly retainer. We assess your website and check your competitors. We then plan and give you a roadmap to achieve your goals and only then we start building the foundation for your digital strategy.

Contact us today for an audit on your website and have a discovery one on one meeting.