What is Email Marketing?
Email Marketing is sending emails to your potential customer or present customer who is on your email list .
You could be sending an email to solicit a sale, ask for a donation, request for a business and even advertise a new product.
Now it has become more of a privacy issue and you cannot send any email to stranger especially with the strict compliance rules.
You need to seek explicit permission and consent of approval to be allowed to send a commercial email.
It is mandatory in some countries to follow these stringent consent based email subscription to be added to any list and the freedom of the member to unsubscribe anytime from the list.
Those who share their email in a form on your website are called subscribers.
Email Marketing most important component is the list.
It is one of the most important asset one can build to increase the revenue of any business online,
They are your tribe and die hard followers of your brand. So any business likes to increase this tribe and takes them through a journey .
This is like creating awareness, building interest, creating desire and ultimately driving them to take action like a purchase or membership if it is a service.
Table of contents
Email Marketing Strategy
- Choose your weapons wisely. …
- Identify your target audience. …
- Build your list of subscribers. …
- Segment your list. …
- Create emails that mesh with your brand and audience. …
- Figure out your goals and how you will measure your campaign’s success.
Email Marketing Campaign
Email marketing campaign is basically a series of emails which are sent by a business to a potential or current customer.
These emails are sent in an automated sequence which are processed by a service provider.
These emails are used as a means of communication and persuade customer to buy from the business entities.
In a digital marketing journey not everyone who you come in contact with is ready to buy at the moment.
So it is important to have a follow-up on the customer purchase lifecycle.
Email campaigns play a very important role in this
How is this Email Marketing Campaign executed
- Identify your goal for the campaign.
- Put yourself in the shoes of the buyer persona.
- Build a targeted list and define enrollment criteria.
- Determine the timeline you want the campaign to run.
- Plan your email sequence.
- Write killer subject lines.
- Create your brand assets.
- Include clear calls to action.
- Always provide a way for them to opt out.
- Monitor your metrics.
Email Marketing Templates
Email Marketing is as good as the engagement of the customers to which they are sent.
If there is no engagement and worse they dont get opened at all which could be the result of poor design or poor subject line.
So instead of trying to pull your hair and create something new every-time.
Some of the service providers provide amazing resources for your emails like templates.
These are not only expert designed but are tested on what works and what does not. Here is a list of some service provider who provide these for free.
- 1. Mailchimp
- 2. Campaign Monitor
- 3. ZOHO Campaigns
- 4. SendGrid
- 5. Cakemail
- 6. Email Octopus
- 7. Stripo
- 8. ActiveCampaign
- 9. BEE Free
- 10. Colorlib
Email Marketing Tools
Email Marketing Tools can even help business amplify their other marketing channels such as social.
One of these key challenges is simply the amount of time it takes to create a great looking email from scratch.
Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning.
This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process.
However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
Best Email Marketing Service
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
- Constant Contact
So as you can see it is more than just sending emails .
It is trending to be more personalized in future . You need someone who can guide you and support you on the latest Email Trends.
Hearts Media understand that for building email marketing strategy and email campaigns are the most important elements for any business to thrive online.
We as partners work on Email Campaign and share what strategy you could follow to increase your list and effectively your business. Contact us today and start building an Email Strategy and List.