seo, google, search

What exactly is SEO?

SEO (Search Engine Optimization ) is the method used to increase your site traffic by using various techniques and processes which we will share below. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO is a part of SEM (Search Engine Marketing).

Table of Content

How does SEO Work?

search engine optimization, seo, marketing

There are three main components on how SEO works. they are

Crawling: This is a word used to describe the method used by search engine to discover new content on the web.  So Google send an AI robots ( spiders or crawlers ) to find content which could be in text, jpg, video or a webpage.

Indexing: Once a page is found by crawling it is stored and shown to relevant queries.

Ranking: Now This is where Google determines which content gives the best answers to the search keywords and it places it on top of the page results.

Here is a Video from SearchEngineland.com which give a great explanation on how SEO Wroks

What is SEO Strategy?

SEO Strategy  and purpose is to drive more organic traffic to your website. The following is a list of strategies used to effectively increase your website efficiency in bringing more people to your site and more opportunities for your business online.

  1. Overall user experience improvement on your website.
  2. Mobile Optimized Site
  3. Site Load Speed on Mobile and Desktops
  4. Voice Search Enabled
  5. Focus on your content rather than keywords
  6. Longer Content
  7. Video or Youtube SEO
  8. Backlinks
  9. Technical SEO
  10. Fresh Content

What is SEO Marketing

When we talk about SEO we think it is all about organic search results right? Well SEM or Search Engine Marketing gives us the option to use paid advertisements which can be used in search engine results. This is one of the major marketing strategies for any business online. Advertisers bid on keywords that google and bing use and this gives those ads to be placed alongside the organic search results . More often than not these ads are placed on top of the search results giving a huge opportunity to leverage the search traffic.

SEO is a part of SEM along with PPC Ads.

SEO Techniques

 So What Should be Business Entities looking for when you want SEO done for your website content?

If you are someone who is serious about long term asset creation and do not want your website be some 4-8 page brochure you should seriously look for SEO strategies along with content creation to make your product or service stand out from your competition. Remember it is all about the bottom line and a small change can create a great impact on your revenue.

What includes SEO?

A good SEO company (like ours, for example) should typically include the following in their SEO contract:

Website structure analysis.

Website content analysis, including conversion rate analysis.

Off-page online analysis.

Optimization of website code and structure.

Optimization of onsite content.

Why is SEO Important?

In Digital Marketing , SEO is a very important and fundamental part of the initiatives to drive a marketing campaign.

Search is a major source of any digital traffic and the more the visibility and the higher the ranking from your competitor can lead to a major difference which impacts your business bottomline.

It is important not only to get visibility but also ways to keep your visitors engaged on your page or website which plays a crucial part in search results.

What is Search Intent?

This is a term used to define the intention of the visitors searching for the keywords. The Search Intent could be Informational or Transactional.

A typical visitor may want to find , learn or buy something when he is searching for the term in the search box.

Types of SEO

There are 3 basic types of SEO.

  1. On Page SEO
  2. Offpage SEO
  3. Technical SEO

SEO Tools

Free Tools

Google PageSpeed Insights. …

Moz Local Listing Score. …

Keywordtool.io. …

Google Analytics. …

Google Search Console + Bing Webmaster Tools. …

Ahrefs’ Backlink Checker. …

Moz Link Explorer. …

Google Keyword Planner

Ubersuggest: Keyword Tracking Tool.

Answer The Public: Free SEO Tools.

SpyFu: Free SEO Tools

Paid Tools

Ahrefs: SEO Keyword Tool.

SEMRush: Marketing SEO Tools.

KWFinder: SEO Keyword Tool.

Moz Pro: SEO Software.

Conclusion

SEM (Search Engine Marketing ) is a very vital component in your digital marketing campaign.

This takes serious time and effort and unlike paid search SEO takes time as google would check with the data and response from real audience and how they stay on your page where the relevant content provides info or answers to their burning questions.

Call us today for a strategy call and check how your existing website can be an asset rather than an online presence.